This summer I decided that branding myself would be a top priority. I enjoy the branding projects that are a part of my work; I might as well apply that knowledge to myself! This summer I researched personal brand strategy, surveyed myself and my friends, described my brand and defined my objectives.
I’ve gotten much more out of this project than a tagline or a definition of my business values. I’ve learned to appreciate and emphasize my talents. Duh, right? Well, over the years I got in the habit of minimizing my talents and focusing on what wasn’t up to par.
It’s like teenagers obsessing over some small “flaw” instead of appreciating and emphasizing their positive features. My favorite example is The Plastics evaluating themselves in Mean Girls: “My hairline is so weird.” “My nailbeds suck.” “At least you can wear halters; I have man shoulders.” We can get in the habit of obsessing over trivial or nonexistant flaws while forgetting about all of the awesome qualities we possess. (Why do you think Regina George was so mean? Hello!)
Focusing on my strengths has renewed my self-confidence and given me the determination to take on new projects. I’m feeling more empowered than I have in years. That feeling is motivation enough to keep working toward my goals. What is your greatest strength?